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Xerox Corporation
Direct Mail Campaign for Allure Digital Color Paper

View Brochure (pdf)
View Mailer (pdf)
View Poster (pdf)
View Coupon (pdf)
View Thank You Mailer (pdf)

Dunn & Rice called upon Winterman Ink to work with Xerox Supplies division to launch a new line of digitally optimized papers for its high-speed DocuColor printers. The promotion was targeted at paper suppliers who were well-positioned to recommend the paper to its digital printing customers. The promotion was aimed at getting samples of the new papers out to these suppliers as well as emphasizing key messages of high quality color output in all the accompanying materials. A beautiful, full-color brochure was used to obtain share of mind long after the initial contact was made. The campaign's success was easily tracked by the number of sample packs requested, the completed entries into the PDA drawing and increased paper sales.