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School of the Arts

View SOTA Event Poster (pdf)
View SOTA Showcase Pages in the Program Guide (pdf)
View the Annual Appeal Letter (pdf)

Through both consulting and project-based work, we took the School of the Arts annual fundraising event to a new level of giving. We helped them craft a unique voice to differentiate them from other Rochester City high schools, create an annual community arts award, increase ad book revenues, showcase SOTA curriculum offerings and dramatically increase revenues from the gala event. We also crafted an Annual Appeal letter that squarely positioned the school as an important factor in helping city teenagers achieve lifelong success in a way that benefits our entire community.