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MIIX Healthcare Group

View the Managed Care University Brochure (pdf)
View the Computer Camp Brochure (pdf)
View the Folder Cover (pdf)
View the Subscription Based Fax Alert (pdf)

Medical Inter-Insurance Exchange (MIIX), based in Lawrenceville, NJ, is one of the largest suppliers of medical malpractice and capital leasing programs for medical professionals across the country. A few years ago, they decided to introduce a number of tools for doctors in the face of the new era of managed care. This strategy was designed to expand upon and protect existing client relationships, obtain new clients who eventually might take advantage of insurance or financing programs and add value to the relationships by empowering doctors with badly needed skills.

They approached Winterman Ink with the concept and we were involved in every step of the product/service launch from product naming to design and production of all collateral pieces to direct mail campaigns and even operating an inbound call center that processed subscription orders. We also sourced third-party suppliers for training courses.

The entire package included various training courses offered in their Computer Boot Camp and Managed Care University services plus three subscription-based products: a monthly Managed Care newsletter, a weekly Regulatory Fax Update and a quarterly audio program.