< Back

Landing Heights Apartments

View the postcard (pdf)
View the web site

As competition for apartment renters skyrocketed due to low mortgage rates, Landing Heights Apartments needed to clearly identify themselves in the marketplace. As part of an in-depth marketing plan, we recommended a new modern logo to give them brand identity and attract younger prospects. Our simple, but dynamic design incorporated a skyline to depict the architecture of their buildings with the logotype. To portray a feeling of what it's like to live there, we also incorporated a new tagline - "Welcome Home" - to create an emotional appeal to prospects. The new logo provided a strong foundation for a fresh, new approach to all their advertising, direct mail and web site.