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Landing Heights Apartments

View the postcard (pdf)
View the web site

Landing Heights Apartments, which had always enjoyed full occupancy, has lost tenants who have purchased new homes. They came to Winterman Ink needing to promote themselves to potential renters. We devised an in-depth marketing plan that included advertising, direct mail, online marketing and strategic alliances. This postcard was mailed to young professionals renting in a nearby urban neighborhood who might be ready for suburban living at the edge of the city. We secured the list of renters, used a variable data technique to personalize each postcard, developed "conversational" copy and tied response to web site inquiries.