• Read September 2004 Column - Worldwide Barter Helps Olympic Organizations Compete (pdf)
• Read August 2004 Column - Using Barter to Buy Media Brings New Cash to Businesses (pdf)
• Read April 2004 Column - In Midst of Cash Shortfall, Barter Helps Preserve Customers, Suppliers (pdf)
• Read March 2004 Column - Factors To Consider When Calculating Taxes For Barter Transactions (pdf)
• Read February 2004 Column - Corporate Barter Turns Surplus Inventory Into Purchasing Power (pdf)
• Read January 2004 Column - Barter Can Play Critical Role In Funding Business Expansion (pdf)
• Read November 2003 Column - Restaurants Can Feed Bottom Line By Using Barter To Fill Seats (pdf)
• Read October 2003 Column - Barter Puts More Dollars In Hands Of Non-Profit Organizations (pdf)

Barter is one of the oldest forms of commerce and yet many attorneys and CPAs seem to misunderstand the opportunities modern trade practices deliver to a wide variety of businesses. When Stephen E. Webster, President and CEO of Alliance Barter, wanted to start educating professionals as well as business owners about the different aspects of barter as well as the measurable benefits it provides, he came to Winterman Ink to help him launch a monthly column in the Daily Record entitled Barter Basics.

We worked with Steve to help strategize the topics to be covered and brainstorm the key messages for each article. We then helped to research and write the articles. The result was a Wow! Factor among business owners and their advisors, stronger awareness of the benefits of barter and increased interest in Alliance Barter.